Pearson Fuels turned E85 skepticism into 500K+ views and demand with a myth-busting series
Pearson Fuels wanted more people to understand and trust E85 because confusion and myths were slowing adoption. So we created a myth-busting short-form series built for car enthusiasts, anchored in real-world proof (including a 360 → 460hp power gain example) and designed to trigger questions, saves, and shares. One of the educational videos reached 500K+ views, sparked a highly receptive comment section, and led to a full series of follow-up content.
Key win: A single “myth-busting” video generated massive reach + intent-heavy questions, turning fear into curiosity and curiosity into action.
By Limitless Studios
By the numbers
500K+ views (top-performing myth-busting video)
7,000+ engagements across the series
500+ comments and saves (high-intent Q&A about flex fuel conversion + safety)
Objective
Pearson Fuels was growing, but E85 was still a lesser-known fuel source. Many drivers weren’t sure:
What E85 is?
Whether it’s safe for their car?
If it requires modifications?
What the trade-offs are?
Pearson had tried making content internally, but it wasn’t getting the reach needed to educate at scale.
The objective was to increase awareness and adoption by educating the audience, debunking myths, and positioning E85 as:
Safe (when the vehicle supports it)
Often cheaper than conventional gas
Capable of increasing performance (example: 360 → 460hp)
Primary audience: car enthusiasts with modified cars
Secondary audience: flex-fuel capable daily drivers
What We Did to Help
Creative Direction
Production
Short-form Video (Reels/TikTok style)
Educational Content Strategy
Social Distribution Support (posts tagging Pearson to connect brand + creator trust)
Impact
What we changed
Instead of promotional product-style content, we built a myth-busting education series designed to remove fear and replace it with confidence.
What we delivered
Myth-busting short-form “Q&A” videos answering the most common E85 objections
Follow-up episodes based on real comments and questions (series expansion)
Social posts tagging Pearson Fuels to associate the brand with trusted creator-led education
Why it worked
Car enthusiasts don’t respond to hype. They respond to:
Proof
Transparent “if/then” rules (safe if your car supports it)
Community validation (seeing others ask the same questions)
By leading with education, the content earned attention, sparked conversation, and drove curiosity-driven intent.
Example campaign assets
Example #1: Click Here
Example #2: Click Here
Example #3: Click Here
Want content that educates and converts? Not just “looks nice in the feed”?
Let’s build a myth-busting series around your customer’s top objections.
Ready to build your next campaign?
Let’s turn your next campaign into scroll-stopping content that builds trust, drives action, and gives your team assets you can reuse everywhere.
