Building creator + brand trust through premium storytelling & advocacy - Popfly

Popfly is an all-in-one creator marketing platform built to help adventure/outdoor brands discover creators, collaborate, and track results. After securing $2M+ in seed funding to scale, they needed to move fast: expand awareness, prove the strength of their creator network, and show brands what “high-caliber creators” on Popfly actually look like in the real world. 

Across multiple activations in 2025, I supported Popfly with premium creator-led content, ambassadorship, and in-person brand representation. Helping them build trust with creators and give brands tangible proof of the creator community Popfly was building.

By Limitless Studios

By the numbers

• 1.7M+ Instagram impressions via ambassador reach

• Featured as a Creator Spotlight on Popfly Insights 

• Represented Popfly IRL at Snowbound Expo (Boston)

• Delivered a scalable library of video + photo assets used across organic social, paid ads, and Popfly’s website.

• Helped beta test new features and share insights that improved usability ahead of launch

Objective

Popfly was in growth mode and needed stronger awareness from both sides of the marketplace:

For creators:

• Make Popfly feel like the “dream scenario”: you can work anywhere, build a lifestyle, and get paid collaborating with brands.

For brands:

• Prove Popfly’s biggest asset: a real network of high-quality creators that brands can confidently invest in.

Popfly had a strong product story, but needed more proof in the wild—content + community signals that made the platform feel established, credible, and aspirational.

Services

• Creator-led short-form video + lifestyle storytelling

• Premium UGC / social asset creation (brand-forward, not “random clips”)

• Ambassador advocacy + audience referral (driving creators toward Popfly)

• Event representation (creator ambassador on-site)

• Creator Spotlight participation (brand trust + social proof)

Impact

What we built

1) “Proof of quality” content for brands
Instead of telling brands “we have great creators,” we showed it. Through polished, story-driven assets that reflect the caliber Popfly wants to attract.

2) “Dream life” positioning for creators
We created content that reinforces Popfly’s promise: creators can travel, create, and get paid. Making the platform feel like a vehicle for freedom and opportunity.

3) Trust through proximity (IRL events)
At Snowbound Expo in Boston, Popfly’s “IRL” presence turned the creator network from abstract to real. Brands could meet creators face-to-face and understand what Popfly is building.

Popfly IRL - Boston x SnowBound

What changed

• Stronger creator-side interest: more people asking “how do you make money with content?” and “where do I start?” → routed to Popfly.

• Stronger brand-side confidence: visual proof + creator representation helped validate Popfly’s marketplace story during a key scaling year. 

Testimonials and Community Comments

Example campaign assets

Deliverables: 3 short-form videos, 10+ photo assets, 3 social posts, b-roll, 1 event

Dream Life: Click Here

Creator Spotlight: Click Here

Travel Lifestlye: Click Here

Why it mattered

“Popfly isn’t just selling a platform—it’s selling trust. These activations gave brands visual proof of creator quality and gave creators a clear ‘this could be me’ story.”

After the early activations performed well, we continued working together through the year. Expanding Popfly’s content library and strengthening the “premium creator network” narrative as they scaled following their seed raise.

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