Launching a new one-way New Zealand route with a 7-day road trip content series
Indie Campers opened a new one-way road trip route in New Zealand and needed location-specific content fast. Without visuals, travelers didn’t know this new route existed or what the experience actually felt like. I completed a 7-day road trip from Auckland to Christchurch to capture the full journey: the rental process, daily road-trip life, route highlights, and the feeling of “freedom” to help sell this new trip.
I delivered 3 video assets + trip photography, including collaborative posts and repurposable content for Indie Campers’ channels. This gave them a launch-ready content library for organic and future marketing.
By Limitless Studios
By the numbers
7 days filming on-location in New Zealand (Auckland → Christchurch)
3 social-first video assets delivered
Photo set delivered for web/social use
~20K targeted views on launch content for a brand-new route (with no prior route content library)
Content types: collaborative posts + owned-channel assets
Objective
Indie Campers had just launched a new one-way route in New Zealand—but there was a key problem:
It was new, and they had no content library for that route yet.
Without visuals, potential customers would only discover it by digging through the website—and even then, they couldn’t feel what the trip was like.
Goal: Create a route-specific content package that:
Introduces the new one-way option
Shows what the experience feels like (not just destination highlights)
Answers “what am I getting into?” so people feel confident booking
Services
Travel + lifestyle production (on-location)
Creative direction + storyboarding (route narrative)
Short-form video editing (Reels/TikTok-style assets)
Photography (trip + lifestyle stills)
Content packaging for multi-channel use (collab posts + owned assets)
Impact
What we built
1) A “route launch” content library
Instead of generic New Zealand tourism clips, we captured the whole journey so the route could be marketed as a product: pickup → driving days → stops → pacing → vibe.
2) A “confidence builder” for booking
The content focuses on what travelers actually want before they commit:
how renting works
what daily road trip life feels like
what the route experience looks like end-to-end
3) Assets Indie Campers can reuse everywhere
The deliverables weren’t one-and-done posts—they were a starter library Indie can repurpose across: organic social, paid, web pages, and route promotion.
Example campaign assets
“New Zealand One-Way Route” Lifestlye: Click Here
Roadtrip Freedom: Click Here
Auckland → Christchurch Highlights: Click Here
Rental Process: “How Indie Campers Works”: Click Here
Why it worked
People don’t book a campervan because of one landmark—they book because of a feeling: freedom, flexibility, and the story they’ll live. The creative centered the road trip experience first, which is the strongest conversion driver for this kind of campaign.
Let’s build your next campaign.
Turn your next campaign into scroll-stopping content that builds trust, drives action, and gives your team assets you can reuse everywhere.
